This book was featured in a NY Times article today. The article was written by the author of the book.
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?ref=magazine
My favorite parts of the article:
Researchers have figured out how to stop people from
habitually overeating and biting their nails. They can explain why some of us
automatically go for a jog every morning and are more productive at work, while
others oversleep and procrastinate.
The brain will try to make almost any repeated behavior into
a habit, because habits allow our minds to conserve effort.
3 step process
Trigger
Routine
Reward
Habits aren’t destiny — they can be ignored, changed or
replaced. But it’s also true that once the loop is established and a habit
emerges, your brain stops fully participating in decision-making. So unless you
deliberately fight a habit — unless you find new cues and rewards — the old
pattern will unfold automatically.
Habits aren’t destiny — they can be ignored, changed or
replaced. But it’s also true that once the loop is established and a habit
emerges, your brain stops fully participating in decision-making. So unless you
deliberately fight a habit — unless you find new cues and rewards — the old
pattern will unfold automatically.
My thoughts on the article as shared on Facebook:
Very
interesting article. It certainly makes me think about all of the
information that is available out there about me that I'm not even aware
of - though, honestly, I don't have a lot of habits, so I'm not sure
any of the information they have about me is accurate. In fact, they
probably think I have a brood of children considering what I buy at
Target. Stew and I talk a lot about developing habits,
like eating more healthy and exercising, cleaning the house on a
certain schedule - it's interesting to see how habits are formed.
Reminder to buy this book: entered into my calendar - though it's competing with the new Showalter book. Hmmmm.
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